Why Ringless Voicemail is the Best Way to Promote Special Events or Sales
If you have a special sale or promotional event coming up it can be difficult to get the word out to customers and prospects. This is especially true if you have a specific target audience you are looking to attract or have time or financial constraints that prohibit a large-scale media approach.
So what is a business to do in this situation? One option is ringless voicemail. Ringless voicemail allows you to specifically target your prospects by things like city, area or even zip code. It also means that you can reach 10 people or tens of thousands of people in one area. Most traditional marketing methods are unable to segment by such specific population, especially on short notice.
Further, the voicemail messages you leave can include phrases that other direct marketing methods cannot. This leads to a more personalized approach. For example, when a customer or prospect hears a message telling them to stop by your store today or tomorrow it gets the point across that you are appealing directly to that person in real time.
Price is another significant advantage of ringless voicemail over other types of direct marketing. A Facebook ad, a sales letter or a large postcard all start out at a much higher price per click or piece shipped than a voicemail. Further, you can’t be sure that your FaceBook ad will be clicked on or that your letter or postcard won’t be tossed in the trash. In fact, none of these other methods has a higher response rate than ringless voicemail.
Finally, consider the following statistics when you are wondering whether or not promoting an event through the use of cellphones makes good sense:
- Currently, 95 percent of Americans use some time of cellphone.
- The average adult in the U.S. spends two hours and 51 minutes on their cellphone every day.
- Thirty percent of Americans say checking their cellphone is the first thing they do when they wake up in the morning and the last thing that they do before going to bed.
Promoting a sale or special event on short notice to a specific group of customers or prospects is not an easy task. Ringless voicemail is an outstanding way to make sure that you are able to get a personalized message out to just the right people at just the right time. What’s best, it’s also one of the most cost-efficient ways, as well.