Seven Things Effective Sales Voicemails Have in Common
Why is it that some salespeople always seem to get their voicemail messages returned while others can’t get even one prospect to call them back? The answer to this question can literally be the difference between a salesperson’s success and failure.
Statistics show that on average, a salesperson will spend about 25 hours a month leaving voicemails. That’s about 15 percent of their time. If these voicemails do not lead to returned calls than this is time wasted.
So what are some salespeople doing that others aren’t? The key lies in the content of their voicemails. Callbacks occur when the person listening to a voicemail hears something he or she feels compelled to learn more about. And the truth is, great voicemails usually have many of the same things in common.
- They provide context. Tell the caller why you are reaching out. Did they request an eBook or connect with you on LinkedIn? Prospects get several voicemails a day so they need to know why you are calling.
- They offer value. Tell prospects how you will solve a problem, increase profits or make their lives easier. This must be done quickly or interest will be lost.
- They are direct. Tell prospects what you want. For example, just ten minutes of their time or to meet with them at their office next week.
- They repeat themselves. Most people don’t listen to voicemails with a pen in hand ready to write down contact information. Prospects are very unlikely to rewind a message so you better give them the chance to hear your contact information more than once.
- They keep it short and to the point. Long-winded voicemails make prospects think you don’t value their time. If you can’t get your point across in 30 seconds you need to reevaluate your message and your delivery.
- They test variables. Testing voicemail combinations and tracking response rates helps to increase callbacks by allowing you to use only the most effective tactics.
- They automate. The majority of salespeople are pressed for time and this can make it difficult to leave the perfect voicemail time after time. In light of this fact, automated voicemail or ringless voicemail technology is often a better option than recording the same live voicemail over and over.
Leaving voicemails that result in callbacks is critical to sales success. That is why it is so important to understand what the best voicemails have in common so that you can employ these techniques when leaving messages.