How to Craft the Perfect Ringless Voicemail Message
Ringless voicemail has a lot of benefits for marketers. Namely, it allows a business to contact customers and prospects without worrying about interrupting these customers. It also has been shown to have extremely high callback rates.
If you are interested in implementing this type of marketing campaign, you are not alone. More and more businesses are choosing this method. While many businesses understand how ringless voicemail messaging works, they are not so sure how to craft the perfect message.
So how can you ensure that you don’t squander the precious time a customer spends listening to your message? Read on to find out how to create ringless messages that are sure to capture a listener’s attention and, more importantly, convince that individual to call you back.
- Pay close attention to your opening sentence. If a person listening to your message thinks you are trying to sell something, they are likely to hit delete. Instead you need to make sure that you ask a specific question or impart a piece of information or advice that speaks to a customer without selling to them.
- Get to the point. Nothing is worse than a rambling voicemail. People are busy and no one has time to wait for someone to get to the point. Therefore, the shorter the message, the better. In almost all cases your message should never exceed 30 seconds.
- Speak like a real person. Nothing grates on a person more than a salesy, slick tone. Make sure you talk like you would talk to a friend or family member. The more likeable and normal you sound, the more likely it is that you will get a callback.
- Skip the canned closing. Many sales calls end in the same way. “Give me a call at your earliest convenience” or “I will call you next week to set up an appointment.” Try to avoid these endings at all costs. Instead, let your close mimic your opening sentence by giving the recipient something compelling to consider. The hard sell has its place but it isn’t here. Don’t beg them to talk with you at a later time - give them a reason to want to call you back.
Ringless voicemail is a proven marketing tactic. However, without a carefully crafted message your efforts are likely to fall flat.