Four Cost-Effective Ways to Successfully Market a Small Business
If you are a small business owner, marketing your business can be a real struggle. While marketing your business is essential to connecting with new prospects, in most cases your budget does not allow you to promote your business in the same way as large companies with huge budgets.
While marketing your business can be difficult, if you don’t have a lot of money to spend, thankfully there are a many options that will yield significant results without breaking the bank. The key is to uncover the type of marketing techniques that allow you to get the most bang for your buck.
So what are some of the ways to get the best ROI for your marketing expenditures?
- Network. Networking costs almost nothing, everyone can do it and there are countless ways to do it. LinkedIn is one of the best ways to build a network. The key is to make sure every person you meet or do any sort of business with-vendors, customers-need to be added to your LinkedIn network. Another networking technique that works well is to join a local business group. This will go a long way toward increasing the exposure of your business. Most cities also have a marketing association that you can join. Finally, remember that every day you have countless marketing opportunities. It’s all about connecting with the people you meet and fostering those relationships.
- Partner up. Partnering with another business is a great way to bring in more customers to both businesses. If you own a pet grooming business, for example, partner with the nearby veterinarian. Both businesses can offer discounts to customers who mention they were referred by the other business.
- Consider ringless voicemail. Ringless voicemail is much more cost-effective than other forms of direct marketing. It allows you to deliver a personalized voicemail message to cellphone users without ringing their phone. What’s best, ringless voicemail has been proven to generate significant callbacks. Finally, ringless voicemail doesn’t require a live agent or a professionally recorded message.
- Ask for reviews. Word-of-mouth has always been one of the most effective forms of marketing and that hasn’t changed. What people say about your business will mean more than even the slickest advertising campaign. When you ask a satisfied customer to write a testimonial on your website or post on social media about their experience, you will be surprised at how far that will go toward obtaining new customers. The best part is that these reviews are absolutely free.
Marketing takes time, effort and money. Thankfully, there are ways to do it that produce million-dollar results without spending a great deal of money.