Why is it that some salespeople always seem to get their voicemail messages returned while others can’t get even one prospect to call them back? The answer to this question can literally be the difference between a salesperson’s success and failure.

Statistics show that on average, a salesperson will spend about 25 hours a month leaving voicemails. That’s about 15 percent of their time. If these voicemails do not lead to returned calls than this is time wasted.

So what are some salespeople doing that others aren’t? The key lies in the content of their voicemails. Callbacks occur when the person listening to a voicemail hears something he or she feels compelled to learn more about. And the truth is, great voicemails usually have many of the same things in common.

Ringless voicemail is becoming more and more popular with businesses, telemarketers and consumers. It is easy to see why.

Businesses are able to use ringless voicemail to market their products and services to consumers without worrying about interrupting these consumers when they are busy. This is a win-win for businesses and those who they are trying to connect with.

Of course, as is the case with many new forms of telephone marketing, when a new technology comes along, there is always a concern that it is too good to be true. In the case of ringless voicemail, some businesses are concerned that it may not be legal. Fortunately, ringless voicemail is legal and is here to stay.

If you are a small business owner, marketing your business can be a real struggle. While marketing your business is essential to connecting with new prospects, in most cases your budget does not allow you to promote your business in the same way as large companies with huge budgets.

While marketing your business can be difficult, if you don’t have a lot of money to spend, thankfully there are a many options that will yield significant results without breaking the bank. The key is to uncover the type of marketing techniques that allow you to get the most bang for your buck.

So what are some of the ways to get the best ROI for your marketing expenditures?

Any conversation about marketing should begin with branding, for that is the central hub for all sales and promotional activities. Everything you do that makes an impact on how people feel about your company will affect the value of your brand. Simultaneously, knowing what you want your brand image to be—and then working toward that goal—gives focus to how you should conduct business.

Your brand will always be linked to your pre-eminent value proposition—that is the ‘thing’ about your company that is most valued by your customers. Typically, a company’s value proposition can be found in one of five general categories.

Congratulations on making the decision to partner with Message Ninja to create your ringless voicemail campaign! We are committed to making sure your campaign will be successful, and the first step is this easy how-to guide. After you’ve launched your first ringless voicemail message, you’ll be a pro – all future campaigns will be a breeze! If you have any questions, never fear – you can always give us a call at 877-34NINJA for help along the way. Let’s get started! 

Congratulations on making the decision to partner with Message Ninja to create your ringless voicemail campaign! We are committed to making sure your campaign will be successful, and the first step is this easy how-to guide. This three-part guide will give you the insight you need to set up your first campaign like a pro. Or, if you have used ringless voicemail marketing in the past, you’ll be better able to leverage this unique and compliant technology going forward.